Business in economic crisis | Mobile car wash franchise

Wash My Car – The mobile car wash franchise is washing the cars from the people that have no money to lease rates. Companies have taken cars back and now are obliged to keep them shiny in order to resell them. Since the economic crisis Wash My Car – The mobile car wash franchise business has exploded 200%. When employers lay off the rest, the franchisees bound. Wash My Car – The mobile car wash franchise has 23 franchisees across the country.

The big franchise development win came over last year, when the crisis came across head throughout Romania. Andrei Popa, 30 years, owner of Wash My Car – The mobile car wash franchise could not believe how beautiful it going business: in autumn, when unemployment thicken from day to day, it had increased its turnover by ... 200%. A lot of people across the country are now eager to buy the idea and then make money from mobile car wash service in the parking lot. Some were among those who realized that they had no chance to pass the crisis better than if they have their business. Now, Andrei has 23 franchisees spread all over the country and many others are waiting to start the franchised business.

And you thought that was it, there was the boom up, even now, in March began to take orders from leasing companies. The first has surpassed all expectations, 130 cars from only a single leasing company.
"The explanation is this: many people can no longer afford to pay the leasing rates and they are returning the cars to the leasing company. The leasing company is keen to maintain the cars always clean in order to find new customers. And this is our key role, we always look for the cars to shine like new, "Andrei told us.

Wash My Car – The mobile car wash franchise started in 2007 with a small personal financial capital. The money was used to buy equipment and solutions for running the business in a shopping mall’s parking lot. "We started in the underground parking lot of a mall in Bucharest, together with two employees. I was cleaning cars side by side with my employees. Soon I realized it could become a very profitable business and has a big advantage because of the speed of refinancing. We collect the money very quickly from our customers with is a main advantage. In this field you have a very good profit on each car washed. The material cost per car is only 20% of the car wash price", explains Andrei.

Rep.: When did you have the idea for mobile car wash business?

A.P.: The idea started from the desire to not waste time (especially on weekends) for personal car wash. Personally, I had never been a fan of standing in line and waiting for the weekly beauty maintenance of my car. For this reason I thought I could create a mobile car wash service for the cars placed in business centers and shopping centers. Starting from this conviction and being aware that there are many people who do not want to waste time on car washing, I decided to create Wash My Car – The Mobile car wash franchise! The business started in 2007 in a shopping center’s parking lot in Bucharest - Romania. Our mobile car wash service had the main target all the individuals visiting the shopping center. The working procedure was simple: a promoter located at the entrance in the shopping center had to register the car wash applications. The car wash order was transmitted to an employee charged with the car wash. The promoter had also acted as "cleaning receiver" in order to ensuring quality for each client.

Rep.: What is your niche market?

A.P.: The main market is the mobile car wash market. In this moment we can say that we are leading in number and national coverage of our partners franchisees.

Rep: What are the main customers for the mobile car wash service?

A.P: Our main clients are people who cares about their time and appreciates the novelty and protect nature directly or indirectly.

The mobile car wash service can be provided:
- At the companies headquarters
- In the parking lots of shopping centers, malls, etc..
- In the parking block for the block residents
- Other private or public locations

The main potential customers for this service are: shipping companies, distribution companies, pharmaceutical and medical companies, insurance companies, banking companies, taxi companies, driving schools.

Rep.: What can you tell us in terms of environment? What is the point of view of the Environment Agency?

A.P: Wash My Car – The mobile car wash franchise service comply with all environmental legal requirements and protect one of the main natural resources: water. "Our mobile car wash is encouraged and supported both the Environment Agency Bucharest and the National Environmental Agency and in this sense we have formal approval from authorities. I can say that this business successfully fit in the “green business” area. When classical car was average consumption is about 150 liters of water by car, we can clean a car waterless, without using water for car wash, by using premium cleaning solutions and special microfibre towels. The car will be shining, and misery will remain in the towel and not on foot. We also have an ecology award recognition from The Romanian Association of Franchising", said the general manager.

Rep.: Can someone without experience wash his own car without water (waterless)?

A.P: Good news for anyone who wants to maintain their car always shiny. We recently released the first individual waterless wash kit under the name of SOLO WASH. For now anyone can wash their car ALONE: ecological, economic and efficient. SOLO WASH is recommended for both cars and motorcycles. Is the ideal tool when you do not have access to a water source. Waterless car washing method offers the possibility to wash / clean car without using buckets, detergents, sponges or water hose. The individual waterless car wash kit SOLO WASH contains 500 ml / 1000 ml sprayer with waterless solution, 2 microfibre towels and general instructions at a very small price.